![]() They also create a positive image for a product or organization and can increase marketing and income opportunities as well.įor those with mental health issues or other neurological conditions, earworms can sometimes cause stress or obsession and, in rare cases, are experienced during migraine and epileptic attacks. Catchy jingles become well-known and gain widespread popularity within a short amount of time. Earworms may also indicate successful marketing, as creating a catchy tune or jingle is one way to create a positive attitude towards a product or service. Due to the unique characteristics of certain tunes or songs, hearing or singing them frequently may help stimulate creativity. They may even be a part of your brain’s creative process. ![]() Generally, however, earworms are not considered dangerous and, in the majority of cases, are described as neutral or even pleasant. In addition to the annoyance that comes with not being able to shake a piece of music from our ears or brain, earworms can cause insomnia. It’s as if the brain is trying to find a way out of that hook or chorus, but instead gets stuck and keeps going over and over that same portion of the song. Oftentimes an earworm will be a portion of a song that repeats over and over, such as a chorus when it is the only part of a song the listener remembers. ![]() They’re usually fairly easy to sing and also tend to have some additional unique characteristics that set them apart from other songs. Earworms can be caused or triggered by the most recent song you listened to, a song or tune listened to repeatedly, a song listened to during a period of stress, or a song that connects to past events or memories.Ī study by music psychologist Kelly Jakubowski found that earworms are usually tunes that have a fairly generic and easy-to-remember melody. When you hear a song over and over, the brain transmits that sound information to the “phonological loop,” a short-term memory system in the auditory cortex. Earworms can occur due to the brain’s attempt to fill a gap in the auditory cortex, which is located in the temporal lobe.
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