![]() Prior to joining Hasbro, Chris held senior management positions at Microsoft Corporation, where he guided the marketing strategies of hit Xbox Games franchises including Halo and served as Vice President of OEM Technical Sales. Additionally, with Chris at the helm, DUNGEONS & DRAGONS became a pop culture powerhouse with over 50M fans to date, and through innovative ideas in digital gaming and entertainment, the brand is set up for ongoing success.Ĭhris has been the driver of Wizards’ new digital publishing capabilities and AAA talent acquisition with its internal Arena Game Studio, Wizards Digital Publishing team, Archetype Entertainment in Austin, TX, Tuque Games in Montreal and our recently announced expansion studios in Raleigh, NC and Seattle, WA. Chris was instrumental in the successful expansion into digital through Magic: The Gathering Arena for PC and mobile. His bold new approach to customer segmentation unlocked numerous multi-million dollar ideas and led Wizard’s iconic brand MAGIC: THE GATHERING to multiple years of consecutive growth since 2018. With Chris leading the team at Wizards of the Coast, growth has more than doubled. Prior to being named Hasbro’s CEO, Chris was President of Hasbro’s Wizards of the Coast and Digital Gaming segment.Ĭhris’s vision, skills and experience, combined with his extensive omni-channel background and proven track record, make him uniquely positioned to unlock Hasbro’s future potential and drive supercharged growth across our brands. Brian Goldner Center for Transforming FuturesĬhris Cocks is Chief Executive Officer of Hasbro and serves on its Board of Directors.Committee Charters & Governance Documents.2023 Hasbro Brand Portfolio Realignment.
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